Universal Cinema

Inspired by California’s famous sunset and an essential ingredient of the movie-going experience, Sussman/Prejza transformed the Universal Studios Hollywood AMC Theatre into an immersive experience. S/P remodeled the building facade and designed the exterior graphics as well as exterior and interior signage. The theatre corridors are colors of the sunset; saturated and intense. The flooring is derived from the Los Angeles freeways with swerving and steady lines. The main lobby balcony explodes with three dimensional popcorn enticing and bewildering movie-goers.

Photography by Fotoworks.