The California Endowment

A lively and thoughtful new headquarters for the California Endowment’s “Center for Healthy Communities” has taken root on a once dilapidated industrial site in downtown Los Angeles. The graphics work began with the development of a refreshed and stronger logotype, expressive of the Endowment’s newly expanded, multilayered nature. The system of interior and exterior identity icons and wayfinding signage reflect the strong bold colors of architecture. Freestanding digital directories inside the lobby doors and digital screens at the meeting rooms communicate the changing daily meeting and conference information through an instantly adjustable, paperless system.