Roppongi Hills

Located in Tokyo, Roppongi Hills is the largest privately financed real estate development in the history of Japan. This dynamic mixed-use project is the premiere address within the Roppongi District. Comprised of office, retail, entertainment and residential space, a world-class art museum and subway station, the identity and environmental graphics define and illustrate the foundation of a lifestyle based upon culture, arts, and community. S/P’s challenge—and ultimate success—was in blending this central theme, through architectural and graphic enrichment. Project programs designed and defined by S/P: project identity application, architectural amenities, exterior and interior signage, and pageantry.