Renaissance Hotel

Light, projection, and illusion, as well as a black and white palette create the visual vocabulary for the Renaissance Hotel. This lead to the development of three distinctive and unique concepts for the signing of the hotel: Hitchcock, a silhouette shadow cast upon a wall plaque; Tuxedo, a natural aluminum sign panel overprinted with a graduated black tone and white copy; and, Script, a combination of both historical and contextual information relating to Hollywood.