Palms Casino Resort

For this project in Las Vegas, Sussman/Prejza created a graphic identity and signature environment which positioned the property as a fresh new face among its overly-themed neighbors. The logo evokes desert palms interlaced with sunlight and shadow and works in tandem with the architectural color palette, which was inspired by Maynard Dixon’s paintings of the southwest. These elements formed the core of the visual identity for the project and were applied throughout the environmental graphics, collateral design, packaging, interiors, architecture and uniforms.