Hollywood & Highland

Hollywood & Highland is a massive entertainment/retail development, the first that opened in the successful regeneration of Hollywood. The development includes the Kodak Theatre, new home of the Academy Awards, as well as cinemas, shopping, entertainment venues and the Renaissance Hollywood Hotel. Sussman/Prejza created designs for the project identity, signage & wayfinding, and graphics that evoke the illusory dimensions and interplay of shadows and light in classic films, the foundation of Hollywood glamour. Advertising structures for supergraphics were also designed into the project to increase the visual volume and excitement as well as to generate additional revenue for the client.