Direction Philadelphia

Sussman/Prejza designed a vehicular directional signing program for the City of Philadelphia, intended for visitors coming to the city by car. The system guides them to the major cultural institutions, universities, parks, and historic places. Brick red, cornflower blue, and white were chosen to reflect Philadelphia’s colonial role as the cradle of the revolution and home of the American flag. Red signs direct visitors toward districts and within districts; blue signs lead toward specific destinations. A comprehensive standards manual was produced to guide the program’s continuing expansion over a ten-year period.