Defining the 23rd Letter

Associate, Miles Mazzie, is featured in Signs of the Times June issue on the new W Hotel & Residences in Hollywood. “This isn’t simply outdoor advertising. It’s architecturally integrated outdoor signage, graphics, and advertising at a scale that carries real architectural significance.”

The iconic rooftop W’s measure 12′ x 17′ to the largest at 27′ x 37′. The signs, built with LED lighting, is reminiscent of the neon signs that decorated the neighborhood during Hollywood’s golden era.