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Client
City of Santa Monica
Santa Monica, CA
Project
Mini Blue
Scope
Naming, Identity & Vehicular Graphics
Summary

Continuing a decade-long relationship with the City of Santa Monica’s Big Blue Bus, Sussman/ Prejza was commissioned to develop a name, tagline, identity and vehicular graphics for the Mini Blue system. The newly created community transit program provides service for Santa Monica residents and businesses within the city limits. The rides offer a convenient and sustainable alternative to driving.

RELATED CATEGORIES
Transportation