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Client
Academy of Motion Picture Arts & Sciences
Hollywood, CA
Project
Kodak Theatre
Scope
Signage & Wayfinding
Summary

With the Kodak Theatre set as the crown jewel for Hollywood & Highland, Sussman/Prejza took inspiration from film’s light and shadow, as part of the larger project’s concept, and created a sophisticated signage and wayfinding program. Parking entries are graced by a classic red ‘curtain’, an audience, and countdown to show time. The interior signage reflects the classic timelessness of a Hollywood black-tie gala premiere. The glamour of the evening inspires the use of internally illuminated glass with a graduated sandblast to create cast shadows on identity signage. Evoking the elegance of an old Hollywood romance, the script typography works with a flourished arrow to guide theatre-goers to their seats. Austrian crystals can be found punctuating signs in tribute to the exquisite jewelry of the evening.