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Client
City of Santa Monica
Santa Monica, CA
Project
City of Santa Monica
Scope
Identity, Signage, Wayfinding & Vehicular Graphics
Summary

Sussman/Prejza was commissioned to create a comprehensive identity program for the City of Santa Monica. The wide-ranging scope of work included: the design of a new city logo, the redesign and replacement of all city street and directional signs, and a graphic program for city vehicles, including the Big Blue Bus. In a subtle, yet visceral, way this new image distinguishes the region of Santa Monica from that of surrounding Los Angeles communities.

 

RELATED CATEGORIES
Civic & Governmental