Sometimes I Doubt Your Commitment to Sparkle Motion
November 9th, 2010
Ideas are easy to come by, even great ideas are easier to have than to actually bring into the world. In each W Hotel project there is a unique take on the brand, and of our many early ideas we chose to develop our concept of making the W into a glittering starlet. This decision would prove to be easy compared to the hard work of design, fabrication, and installation. Knowing that the idea would need to be realized, and for a reasonable cost, we investigated materials that could sparkle day and night, outside, and for years. We reviewed textured glass, holographic films, sequins, crystal from Swarovski and color changing car paint. None were both affordable and appropriate for outdoor use, and none had quite the right look. One day during lunch I found a new material in the back of an architectural magazine called Sensitile and showed it to Holly Hampton, the Project Manager, as a possible solution.
I struggled to work these new components into the previously approved and permitted sign cabinets. Collaborating with Adcon, we were able to fit all the components in, resolve overheating issues, accommodate dozens of large power supplies, computer networking routers and cables, and the limited availability of the LEDs. I worked on site with a laptop to setup the system by identifying the over 1000 components. I programmed and created schedules for day and night animations, and reviewed everything with our firm’s Principals Holly Hampton, Deborah Sussman and Paul Prejza, and the Client Representative for approval. With only a few follow up visits to the site, the signs were working perfectly on opening night and just as originally envisioned. They sparkle like diamonds and rubies day and night, and obviously the idea 3 years earlier was only a very small part of their realization.