Sometimes I Doubt Your Commitment to Sparkle Motion
November 9th, 2010
Ideas are easy to come by, even great ideas are easier to have than to actually bring into the world. In each W Hotel project there is a unique take on the brand, and of our many early ideas we chose to develop our concept of making the W into a glittering starlet. This decision would prove to be easy compared to the hard work of design, fabrication, and installation. Knowing that the idea would need to be realized, and for a reasonable cost, we investigated materials that could sparkle day and night, outside, and for years.
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