Spiel

Let me say right off the bat that I am the bookkeeper here and not a designer. But I have been around the arts all my life. 

Ideas are easy to come by, even great ideas are easier to have than to actually bring into the world. In each W Hotel project there is a unique take on the brand, and of our many early ideas we chose to develop our concept of making the W into a glittering starlet. This decision would prove to be easy compared to the hard work of design, fabrication, and installation. Knowing that the idea would need to be realized, and for a reasonable cost, we investigated materials that could sparkle day and night, outside, and for years.

My idea for an interactive e-card came from our holiday gift brainstorming session. The form itself began to shape a message about our company entering a new decade dominated by digital media and environmental responsibility. The card could serve as the announcement for our new website and also communicate how we think, our creative process, and the delight we take in collaborating with many different people in our projects.