Identity Design on Surface and in Space

Identity Design on Surface and in Space
February 3rd, 2014

SP&CO is currently working with the Vanke Real Estate Company in Guangzhou, China to develop an identity and wayfinding system for a new and significant addition to their residential portfolio. The Fortune Way project features over 50 levels of residential units in the historic center of Guangzhou. SP&CO has interpreted significant cultural icons such as dragon and water forms and developed them in a contemporary and sculptural vocabulary. Our exterior identity features are dynamic and bold while maintaining a connection to their historic precedents.

Download full project sheet.

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